Our story.
NAMING DESERVES TOOLS AS CREATIVE AND INTELLIGENT AS THE PEOPLE WHO DO IT.
At AKA, we set out to build the naming platform we always imagined—one that would finally give namers everything they need in one place. For years, we dreamed of tools that could make the process smoother and brighter, freeing up time and headspace for greater creativity.
As career namers, we’ve spent lifetimes deep in the world of words. We know the thrill of discovery, the chase for originality, and the challenge of crafting names that truly connect. We’ve lived the late nights, the creative challenges, and the endless search for that perfect word. So, when we built AKA, we weren’t launching another tech venture—it was a personal mission to give namers what we’d always wanted for ourselves.
AKA brings together full-service naming expertise with the power of advanced AI, designed to support every kind of namer—from independent creatives to global brand teams. It’s built on decades of experience working with some of the most influential brands and companies in the world, and a belief that naming deserves tools as creative and intelligent as the people who do it.
We don’t just understand what namers need—we are namers.
Our team.
Bringing together full-service naming expertise with the power of advanced AI. Built for namers, by namers.
CEO | Co-Founder
PAOLA NORAMBUENA
Paola brings over 25 years of global experience in brand marketing, communications, strategy, and verbal identity. She has developed names for Fortune 500 companies across all major industries, managing extensive global naming programs, including name research, linguistics, and naming systems and architecture. Paola also leads global roll-outs that include voice, messaging, and content activation.
CCO | Co-Founder
PENELOPE DAVIS
Penny is a 20-year veteran of brand naming, helping companies, products, and services find names that stand out and stand for something. With deep experience across tech, automotive, finance, and consumer goods, Penny blends creativity with strategic insight to craft names that work—linguistically, legally, and in the real world. Her focus is simple: getting great names out into the market where they can make a valuable impact.
CIO
LUMAN IBRAHIM
With over two decades of experience keeping complex systems humming, Luman ensures that AKA Naming’s tech is as sharp and intuitive as its names. He’s spent 20+ years bridging the gap between high-level IT strategy and the real-world application. At AKA, he ensures our AI and digital infrastructure never misses a beat, securing data, optimising workflows, and implementing innovations that streamline and enhance the naming process.